Product Development
Using market information to guide the design and development of products/services/offerings.
Level 1 Introductory: Demonstrates introductory understanding and ability and, with guidance, applies the competency in a few, simple situations. Can direct people to the appropriate source for further information.
BEHAVIORS
- Collects information for product research and development.
- Demonstrates an understanding of the product lifecycle as it relates to marketing.
- Demonstrates an understanding of the roles and responsibilities of internal and external resources (such as research, development, technical operations) in product development.
- Demonstrates an understanding of customer needs and their impact on product development.
QUESTIONS
Level 2 Basic: Demonstrates basic knowledge and ability and, with guidance, can apply the competency in common situations that present limited difficulties.
BEHAVIORS
- Participates in cross-functional sessions to validate current product and identify new product ideas.
- Provides input to the product development team on product specifications such as design, color and packaging consistent with market demands.
- Reports client feedback to the product development team to assist in products.
- Interacts with different customers to ensure product alignment with market needs.
QUESTIONS
Level 3 Intermediate: Demonstrates solid knowledge and ability, and can apply the competency, with minimal or no guidance, in the full range of typical situations. Would require guidance to handle novel or more complex situations.
BEHAVIORS
- Executes and manages the development of a life cycle plan for a product.
- Leads cross-functional sessions to validate current products and identify new product ideas.
- Designs and manages product scale-up.
- Anticipates and mitigates the effects of roadblocks to technical conceptual development.
- Identifies roadblocks to technical conceptual development and makes recommendations to overcome them.
QUESTIONS
Level 4 Advanced: Demonstrates advanced knowledge and ability and can apply the competency in new or complex situations. Guides other professionals.
BEHAVIORS
- Coaches others in product commercialization.
- Coordinates product development activities across the stage-gate system.
- Monitors product performance indicators and adjusts strategies as required.
- Promotes innovative research and development of products throughout the organization.
QUESTIONS
Level 5 Expert: Demonstrates expert knowledge and ability, and can apply the competency in the most complex situations. Develops new approaches, methods or policies in the area. Is recognized as an expert, internally and/or externally.
BEHAVIORS
- Advises on complex, high risk, product development initiatives from project idea/conception to execution.
- Defines the long-term commercial development vision to meet future industry needs.
- Pushes boundaries of what is technically and operationally possible to meet customer needs.
- Creates product development strategies aligned with the organizational sales and profit objectives.
QUESTIONS