Event Management
Planning, coordinating, and managing events e.g. inauguration of plants/projects, product launches, trade fairs and exhibitions, family/community fun days, conferences/workshops, social responsibility initiatives, etc, to achieve specific business objectives.
Level 1 Introductory: Demonstrates introductory understanding and ability and, with guidance, applies the competency in a few, simple situations. Can direct people to the appropriate source for further information.
BEHAVIORS
- Performs basic events management activities under direction.
- Confers with staff at a chosen event site to coordinate details.
- Inspects event facilities to ensure that they conform to customer requirements.
- Evaluates and selects providers of services according to customer requirements.
QUESTIONS
- Tell me how you have handled a bad experience with an event organization.
Probing Questions
* What was your role?
* Was the event still a success?
* What contributed to the final result?
* What did you learn from it?
- Describe a time you worked with others to organize an event.
Probing Questions
* What was the situation?
* How did you handle it?
* Who oversaw it?
* What was the biggest challenge?
* What were the results?
Level 2 Basic: Demonstrates basic knowledge and ability and, with guidance, can apply the competency in common situations that present limited difficulties.
BEHAVIORS
- Plans, coordinates and manages a small event (e.g. farewell) or a component of a larger event (e.g. conferences, the inauguration of plants/projects, family/community fun days).
- Monitors event activities to ensure compliance with applicable regulations and laws, the satisfaction of participants, and resolution of any problems that arise.
- Arranges the availability of audio-visual equipment, transportation, displays, and other event needs.
QUESTIONS
- Tell me about a time when you managed an event from beginning to end?
Probing Questions
* What was the event?
* How did you manage multiple tasks?
* Who were the stakeholders involved?
* What were the results?
- Describe a time when you dealt with a difficult situation during an event.
Probing Questions
* What was the situation?
* How did you react?
* Why did this difficulty occur?
* What did you learn from the experience?
Level 3 Intermediate: Demonstrates solid knowledge and ability, and can apply the competency, with minimal or no guidance, in the full range of typical situations. Would require guidance to handle novel or more complex situations.
BEHAVIORS
- Plans, coordinates and manages very complex event management issues (e.g. large national/international conferences).
- Explains event logistics and organizations in detail.
- Coordinates services for events, such as accommodation and transportation for participants, facilities, catering, signage, displays, special needs requirements, printing and event security.
- Reviews event bills for accuracy, and approves payment.
- Plans and develops programs, agendas, budgets, and services according to customer requirements.
QUESTIONS
- Tell me of a particularly disastrous event that you had to manage.
Probing Questions
* Describe the event.
* What were your responsibilities?
* How did you cope?
* What specific course of action did you take?
* What was the result?
- What strategies have you used to manage simultaneous events with limited resources and staff available?
Probing Questions
* Describe the events.
* What was your role?
* Who were the stakeholders involved?
* How did you complete all events successfully?
* What were the results?
Level 4 Advanced: Demonstrates advanced knowledge and ability and can apply the competency in new or complex situations. Guides other professionals.
BEHAVIORS
- Develops event management strategies and plans for approval
- Oversees the implementation of events according to standards and requirements.
- Ensures branding consistency and brand awareness during any event or conference/forum.
- Evaluates effectiveness of event strategy against overall marketing, sales and organization objectives.
QUESTIONS
- Tell me about a time you persuaded others to consider your point of view.
Probing Questions
* Why was this necessary?
* How did others respond your persuasion strategy?
* How do you decide on your approach?
* How have you adapted your strategy over time?
* When has your strategy been less successful?
- Describe a process you used to evaluate a recent event strategy.
Probing Questions
* What was the circumstance that required it?
* How did you approach it?
* How effective was the evaluation?
* What was the result of the event?
Level 5 Expert: Demonstrates expert knowledge and ability, and can apply the competency in the most complex situations. Develops new approaches, methods or policies in the area. Is recognized as an expert, internally and/or externally.
BEHAVIORS
- Consults with customers to determine objectives and requirements for events such as meetings, conferences, and conventions.
- Meets with sponsors and organizing committees to plan scope and format of events, to establish and monitor budgets, or to review administrative procedures and event progress.
- Develops strategies, sets budgets and allocates resources to facilitate the annual events calendar.
QUESTIONS
- Describe a situation where you developed an events strategy that supported the overall brand goals for your organization.
Probing Questions
* Describe the situation and your role.
* What were the elements of the event strategy?
* What was the biggest challenge?
* Did you implement it?
- Give us an example of a sponsorship deal that you negotiated and directed.
Probing Questions
* Describe the situation and your role.
* Provide specific examples of what the deal was about.
* Who did you involve in it?
* What was the result of the negotiation?